EverQuote vs QuoteWizard: Which Lead Vendor Is Better?
8 min read · Updated September 27, 2026
EverQuote and QuoteWizard are two large online insurance marketplaces that sell consumer quote requests to agents. This comparison covers what each one says publicly, what it leaves out, and how to test both before you commit a real budget.
Company Overview
EverQuote is a publicly traded company (NASDAQ: EVER) that operates an online insurance marketplace. Its consumer site leads with auto and home and renters insurance. Its agent page says it delivers “each lead in real-time to a maximum of three agents” and that it does not sell recycled or aged leads.
QuoteWizard is owned by LendingTree. Its consumer site offers quotes for auto, home, renters, health, life and Medicare insurance. Its public site does not spell out how many agents receive each lead, pricing, or return terms for agents.
Sources: EverQuote Pro (for agents); QuoteWizard. Checked September 27, 2026.
Both run consumer comparison-shopping sites and sell the resulting quote requests. Ask each one where its traffic comes from and whether any leads come from partner sites rather than its own.
Pricing Comparison
Neither company publishes agent lead prices on the pages we checked. Pricing depends on vertical, geography and volume, so get a written quote. Here is what is and is not public:
| Factor | EverQuote | QuoteWizard |
|---|---|---|
| Price per lead | Not listed publicly | Not listed publicly |
| Agents per lead | “A maximum of three agents” | Not stated; ask |
| Minimum spend and contract | Not stated; ask | Not stated; ask |
| Return policy | Not stated; ask for it in writing | Not stated; ask for it in writing |
| Consumer lines shown | Auto, home and renters | Auto, home, renters, health, life, Medicare |
| Contact and close rate | Track your own | Track your own |
Sources: EverQuote Pro; QuoteWizard. Checked September 27, 2026.
Lead Quality
Both EverQuote and QuoteWizard generate leads through paid advertising funnels. A prospect sees an ad or search result about comparing insurance quotes, fills out a form, and their information is sent to one or more agents.
The quality challenge is identical for both vendors: these are people who clicked an ad and filled out a form. Some are genuinely shopping for insurance. Others were clicking through out of curiosity, entered a fake phone number, or did not realize they were requesting agent contact. The mix varies by traffic source and campaign, and we have no public data showing either vendor consistently beats the other. Your own contact rate on a test batch is the only number that settles it.
Questions to Ask About Returns
Neither company publishes its agent return policy on the pages we checked. Before you buy, get these answers in writing from each:
Criteria.Which leads qualify: disconnected numbers, fake information, people who deny submitting a form? Does “never answered” or “not interested” ever count?
Time limits. How many hours or days do you have to dispute a lead? Make sure the window fits how fast you actually work your leads.
Credit or cash. Is an approved return a credit toward future leads or money back? Is there a cap on returns?
Verticals and Volume
EverQuote’s consumer site leads with auto and home insurance. If you sell other lines, ask what volume they have in your state for that line.
QuoteWizard’s consumer site covers a wider list of lines, including health, life and Medicare. Ask which of those lines they sell to agents in your area.
Volume depends on your market. Ask each vendor for expected weekly volume in your exact zip codes before you set a budget.
The Real Cost Per Acquisition
Since neither vendor publishes prices or performance, the only fair comparison is a test. Here is the formula, with hypothetical numbers that are made up to show the math.
Example: $1,000 Test Budget
- Hypothetical cost per lead: $20
- Leads purchased: 50
- Contacts (assume 30%): 15
- Deals closed (assume 10% of contacts): 1.5 deals
- Cost per acquisition: about $667
Run the same test with each vendor, in the same line and market, and plug in your real price, contact rate and close rate. Then compare cost per acquisition against your average commission.
The Verdict
EverQuote and QuoteWizard use a similar model: consumer comparison sites whose quote requests are sold to agents. Neither publishes agent pricing or return terms, so the choice comes down to written quotes and a side-by-side test.
The more important question is whether the shared lead model itself is right for your business. EverQuote says each lead goes to up to three agents; ask QuoteWizard for its number. When a lead is shared, you are competing on speed, and the first agent to call usually has the best shot.
If you want leads that go to one agent only, ask each vendor whether it offers that and at what price. Exclusive leads cost more per lead; whether they cost less per sale is something your own test will show.