Precision Leads

Precision Leads focuses on delivering exclusive digital leads for the final expense and Medicare markets. Their leads are generated through targeted online advertising campaigns, and each lead is sold to only one agent — a significant advantage over the shared lead model that dominates much of the industry.

The company positions itself as a straightforward, no-nonsense lead provider. Pricing at $20-30 per lead is competitive for exclusive leads, and the no-contract policy means agents can start and stop as needed without being locked into monthly minimums. Lead quality tends to be consistent, though not exceptional — you will get a mix of strong prospects and tire-kickers, which is normal for digitally generated leads.

The main gap is their replacement policy, which is more limited than some competitors. While they will replace leads with clearly invalid information, the threshold for what qualifies can be stricter than agents would like. Their geographic coverage is also more limited than larger competitors, so agents in rural or less populated areas may find volume constraints.