Badass Insurance Leads

Badass Insurance Leads has carved out a niche in the final expense market with their no-frills, direct approach to lead generation. The company offers both fresh exclusive leads and aged leads, giving agents flexibility to mix higher-cost exclusive leads with cheaper aged leads to optimize their marketing budget. Their branding is memorable and their reputation in the FE community is solid.

Fresh exclusive leads run $20-35, while aged leads are available at significant discounts. The company offers a replacement policy for leads with bad contact information, which provides a safety net for agents investing in fresh leads. Their customer service is personal and direct — you are likely to communicate with the same person consistently, which builds trust and makes resolving issues faster.

The main limitations are vertical focus and scale. Badass Insurance Leads is almost exclusively a final expense vendor, so agents in other verticals will need to look elsewhere. Volume depends on campaign performance, and there can be dry spells where fewer leads are available. The platform is basic — think email delivery and spreadsheets rather than a sophisticated dashboard. But for FE agents who value relationship-based vendor partnerships, the personal touch is a genuine differentiator.