United Lead Network

United Lead Network provides exclusive leads across mortgage protection, IUL, and final expense verticals, with a focus on callback leads and live transfers. Their live transfer product connects agents directly with prospects who have expressed interest and been pre-screened by a call center, which can significantly improve conversion rates compared to cold data leads.

The pricing at $25-45 per lead varies by product type, with live transfers commanding the higher end. The callback leads — where the prospect has requested a call back from an agent — tend to perform well for agents who follow up promptly. United Lead Network covers three high-commission verticals, which makes them a convenient single-source option for agents who sell across FE, IUL, and MP.

The variability in live transfer quality is the primary concern. Pre-screening standards can fluctuate, and agents occasionally receive transfers where the prospect is not truly qualified or interested. The company is mid-sized, which means volume may be limited in less populated markets. Their platform is functional but not feature-rich, and agents will need their own CRM and tracking systems. Best suited for agents who have experience with live transfers and understand the investment required to make them profitable.